KEYnote Magazine Articles

Monetization is now the primary means of driving revenue growth in digitalization strategies. Time-to-market is a critical competitive…

Business Model, Production Reality, and Technical EnforcementSubscription models are well established across the software industry.…

In economically challenging times, companies face pressure to identify new revenue opportunities while simultaneously uncovering…

The industrial landscape is undergoing a fundamental architectural shift. The proliferation of sensors and intelligent machinery…

Software monetization is already key for the commercial success of many businesses, and it is only gaining in importance as the world…

It is a story many of us have experienced in some form or another: In my college dorm, we did not have laundry. Instead, there was a…

My first version of MS Office still came on discs in a box and was paid for with Deutschmarks. It served me well for a long time, until…

“My installation package includes one application and many libraries. I need to prevent hackers from replacing individual libraries,…

Software on desktop, server and cloud systems today represents a major part of business assets. Software in embedded devices, however,…

In the past, the software industry relied on the simple one-off sale of software. This had specific drawbacks for both the software…

Successful brands like Adobe, Microsoft, and Sony are convinced: Instead of selling licenses, their users can rent their software and…

When you are a newcomer to software licensing, you have the great opportunity to design the perfect solution for your needs from the…